“I invested in Simple Marketing Firm because I couldn’t find a solution that actually worked that was within the price range that small to medium-sized businesses, turnarounds, and startups – that I deal with, invest in, and have founded myself – could afford. When you can’t find it and you have the capability, you put a team together and build it. That’s exactly what we did.
I have known Robert Downey for several years from some other companies he had been with. We connected again, discussed the potential and opportunity, and combined his experience and expertise with my knowledge of what the market was demanding and needed. I invested the money in getting it started. Now, we have launched and are having great success.
I found it very interesting when I was looking into what companies need. Most of us that are not into the IT world don’t understand the difference between web hosting, email hosting, DNS servers (domain name servers), much less what all it took to put a website up. I honestly thought at one point – you have somebody build it, you put it up, you pay for hosting, and that’s it. But there’s maintenance. There are upgrades. The rules change, as far as what gets a website found. People think search engine optimization (SEO) is all based on key words, but a lot of it is based on how well your website runs, the speed it loads, and various other things that are totally depending on whether you are with the right host and under the right plan.
I also found that many of their communication tools were antiquated, so we partnered with Microsoft and offer their complete Office 365 package, which has become the industry standard. We also offer their email service, which they have been doing longer than anybody else. So, that provides, not only a level of security, but a comfort level in that it operates well.
Then there is the support side for all of the services we offer in our inclusive package. While Microsoft is very good at building them, they are not the best at tech support. They are not the best at answering questions, and I don’t mean that as derogatory. They will tell you they are not the best at that, nor do they want to be. What they want to do is build it, operate it, then partner with a company like ours who can explain how to use it, help users when they are having trouble, and all of those little things that Microsoft just doesn’t want to spend time on. That doesn’t make Microsoft evil. It is literally the thing I say all the time – “You only have two things to invest – time and money – and you’ve only got a limited amount of both.” So, for Microsoft, we don’t charge any more than Microsoft does and then Microsoft gives us part of that fee to do the support to make the user experience a pleasant one and to be there to help when users need it.
We also realized what people are paying for graphic art and to get an article written – all of those things that you need if you’re going to run ads. While you can do it yourself, it does take a lot of time and it does take a lot of money at times, so we brought on some of the best graphic artists, the best writers, and combined all of that so that we’re spreading their workload among many clients, and that’s how we can keep our price low. Yet our clients are still getting the best quality that a Fortune 500 company would have if they were to hire into their own marketing department, but we help the smallest startup through the small to mid-range company – that’s who we are trying to help and target.
The services part of how to post ads and how to stay in front of people are some of the biggest things that I saw we needed and didn’t have. You could schedule and use calendars, but you couldn’t really do that in a very good manner. So, we built a platform and, within that platform, basically the user can go in and either learn to use it if they want to do it themselves or have their staff do it, or we will schedule out all of the articles and they just go through and click “approve.” That is a huge selling point in my mind because most entrepreneurs, whether they be a chiropractor, dentist, or auto mechanic – no matter what their business is – they just don’t have time. So, it’s not even about saving the money for a lot of our clients as much as it is about saving the time that they can then turn around and put into their business.
Our techniques are a big part of that, as well. We are very good at attracting people to their website and letting people know their business exists. Rob Downey has been doing it for years. He has kept up with the newest trends, both what works and what doesn’t work, and probably what doesn’t work is more important at times. He combines old school techniques with new technology and we get results.At the end of the day, that’s all anybody wants – to get in front of a client or potential client, make a sale, let people know you’re
At the end of the day, that’s all anybody wants – to get in front of a client or potential client, make a sale, let people know you’re there, and cash the checks.”